Oct 05, 2009

My personal attention whore: how to create an advertising campaign and to send an endorser all around the world for six months

my personal attention whore

We hate you, Matt. And we hate your genius. Your great idea has been  very important for us; we watched “Where the Hell is Matt?” thousands of times (in some of them we started to dance with bad results). But now is the time to find our Matt, because we can’t clone you: our endorser is Wil. You’ll meet him soon.

Currently, we are creating an “ad hoc” campaign for his travel, which will start from San Francisco, passing through South America,  Australia, Asia and it will conclude in Japan.  We are defining the last details and partnerships. This initiative will support the release online of GlobePinners.com on November.

So, wait for the official news! For now it’s only a blog rumor. However, we are going to have our attention whore, too! Hurray! We are also thinking about some challenges for our pleasure…and yours. If you have any idea (without going too much against human rights), send us an email and we’ll see if we can do.

Well, welcome Wil (it isn’t a tongue twister!).

p.s.: The next time we will imitate Matt, I’ll update the video on youtube, so you can see how bad Nicola dances. (just kiddin’…LOL).

Author: Alex Contarin

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